Privacy Policy

SENTINEL ADVISORY GROUP

Effective Date: 6/2/2026

Last Updated: 6/2/2026

1. Introduction

Sentinel Advisory Group, LLC (“Sentinel,” “we,” “us,” or “our”) respects the privacy of visitors to www.sentineladvisorygroup.net (the “Site”). This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have regarding your information.

This Privacy Policy applies only to information collected through the Site. It does not apply to information you share with us under a separately executed Master Services Agreement and Statement of Work (collectively, “Engagement Documents”), which is governed by the confidentiality terms of those documents.

2. Who We Are

Sentinel Advisory Group, LLC is a Florida limited liability company providing professional advisory and consulting services. For the purposes of applicable data protection laws, Sentinel is the controller of information collected through the Site.

Sentinel Advisory Group, LLC

401 East Jackson Street

Suite 2340-N63

Tampa, Florida 33602

Email: arvel@sentineladvisorygroup.net

Phone: 941-592-4942

3. Information We Collect

We collect information you provide directly to us, information collected automatically when you use the Site, and information from a limited set of third-party service providers.

3.1 Information you provide directly.

When you submit our intake form, subscribe to our newsletter, or otherwise contact us through the Site, we collect the information you provide, which may include:

Full name
Company or organization name
Job title or role
Business email address
Phone number (optional)
Company revenue range and primary vertical
A description of your situation, inquiry, or interest
How you heard about Sentinel
Any other information you choose to provide in free-text fields or in subsequent correspondence

3.2 Information collected automatically.

When you visit the Site, we and our service providers automatically collect certain technical information, including:

IP address and approximate geographic location derived from it
Browser type, operating system, and device characteristics
Pages visited, time spent on pages, and referring URLs
Date and time of access
Information collected through cookies and similar technologies, as described in Section 7

3.3 Information from third parties.

We may receive limited information about you from third parties, such as analytics providers, professional networks (for example, when you connect with us through LinkedIn), or referral sources who introduce you to us. We only use this information in accordance with this Privacy Policy.

3.4 Information we do not intentionally collect.

The Site is intended for business audiences. The Site is not intended to collect confidential client information, privileged information, trade secrets, financial account information, health information, Social Security Numbers, government identifiers, biometrics, precise geolocation, or other sensitive information.

Please do not submit this type of information through the Site. If you submit it inadvertently, please contact us and we will take reasonable steps to delete it.

4. How We Use Information

We use the information described above for the following business purposes:

To respond to inquiries, evaluate a prospective relationship, manage subscriptions, maintain records, secure the Site, detect fraud/misuse, comply with law, and conduct legitimate business operations. To send you the newsletter, if you have subscribed, and to manage your subscription
To communicate with you about Sentinel, including responding to questions and providing requested information
To analyze Site usage and the effectiveness of our content and outreach
To protect the rights, property, and safety of Sentinel, our clients, and others

We do not sell your personal information, and we do not share your personal information for cross-context behavioral advertising as those terms are defined under applicable U.S. state privacy laws.5. Legal Bases for Processing (Where Applicable)

If you are located in a jurisdiction that requires a legal basis for processing personal information (for example, the United Kingdom or the European Economic Area), our legal bases are:

Your consent, where you have provided it (for example, when subscribing to the newsletter)
Our legitimate interests in operating, securing, and improving the Site and in pursuing prospective business relationships, provided those interests are not overridden by your rights and freedoms
Performance of, or steps taken at your request prior to entering into, a contract
Compliance with our legal obligations

6. How We Share Information

We share information only as described below.

6.1 Service providers.

We share information with vendors that help us operate the Site and our business, under contracts that limit their use of information to providing services to Sentinel. Our current service providers include:

Zoho Corporation (Zoho Forms, Zoho CRM, Zoho Campaigns, and, after launch, Zoho SalesIQ) for intake form processing, customer relationship management, newsletter delivery, and visitor analytics
Google LLC (Google Analytics 4 and Google Search Console) for web analytics and search performance measurement
Our website hosting provider, domain registrar, and email service provider
LinkedIn Corporation, where we use the LinkedIn Insight Tag for limited audience analytics

These providers are independent controllers or processors of the information they handle, subject to their own privacy practices.

6.2 Professional advisors.

We may share information with our attorneys, accountants, insurers, and similar professional advisors as necessary to obtain professional advice or to protect our legal interests.

6.3 Legal requirements.

We may disclose information if we believe in good faith that disclosure is required or permitted by law, including in response to subpoenas, court orders, or other legal process, or to comply with applicable regulatory requirements.

6.4 Business transfers.

If Sentinel is involved in a merger, acquisition, financing, sale of assets, or similar transaction, information we hold may be transferred as part of that transaction, subject to standard confidentiality protections.

6.5 With your direction or consent.

We may share information at your direction or with your consent, for example when you ask us to introduce you to a third party.

7. Cookies and Similar Technologies

The Site uses cookies and similar technologies to operate, secure, and analyze use of the Site. The categories we use are:

Strictly necessary cookies that enable core functionality such as page navigation and form submission. These cannot be disabled in our systems.
Analytics cookies (for example, Google Analytics) that help us understand how visitors use the Site so we can improve it.
Functional cookies that remember preferences (such as form values you have already entered).
Marketing-measurement cookies (for example, the LinkedIn Insight Tag), where used, that help us measure the effectiveness of our outreach.

You can control cookies through your browser settings. Blocking some types of cookies may affect your experience on the Site.

We support the Global Privacy Control (GPC) signal. Where required by applicable law, we process GPC or other browser-based opt-out preference signals as requests to opt out of sale/share or targeted advertising. Because we do not sell personal information or share it for cross-context behavioral advertising, this signal does not change how we handle your information; we honor it as a matter of policy.

8. Data Retention

We retain personal information only for as long as is reasonably necessary for the purposes described in this Privacy Policy, including to respond to your inquiry, maintain our business relationship with you, comply with applicable legal obligations, resolve disputes, and enforce our agreements. When we no longer have a business or legal reason to retain personal information, we will delete it or de-identify it.

Newsletter subscriber information is retained until you unsubscribe or request deletion. Intake form submissions and related correspondence are typically retained for the duration of any prospective or active business relationship and for up to 3 years after last meaningful prospect interaction unless converted into client records or required longer by law, consistent with our legal and recordkeeping obligations.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. We honor the following rights to the extent required by applicable law:

9.1 Rights available to all users.

Request access to the personal information we hold about you
Request correction of personal information that is inaccurate or incomplete
Request deletion of personal information, subject to certain exceptions
Withdraw consent where we are processing on the basis of consent
Unsubscribe from our newsletter at any time using the unsubscribe link in any newsletter email
Depending on where you reside and whether a law applies to Sentinel, you may have certain additional rights as detailed below.

9.2 Additional rights for California residents (CCPA/CPRA).

If you are a California resident, you have the additional rights to: know what personal information we collect, use, and disclose; request correction of inaccurate personal information; opt out of any sale or sharing of personal information (we do not sell or share personal information as those terms are defined under California law); limit the use of sensitive personal information (we do not use sensitive personal information for purposes that require this limitation); and not receive discriminatory treatment for exercising your rights. You may also designate an authorized agent to submit requests on your behalf.

9.3 Additional rights for residents of other U.S. states.

Residents of Virginia, Colorado, Connecticut, Utah, Texas, and other states with comprehensive privacy laws may have rights similar to those described above, including the right to access, correct, delete, and obtain a portable copy of personal information, and the right to opt out of certain types of processing. We honor those rights as required by applicable law.

9.4 Florida Digital Bill of Rights (FDBR).

The Florida Digital Bill of Rights (FDBR) applies to large for-profit entities (known as "controllers") that conduct business in Florida and collect consumers' personal data. While Sentinel is not currently an organization beholden to the FDBR obligations, we maintain stringent compliance with Florida privacy practices.

9.5 Additional rights for EU/UK residents (GDPR/UK GDPR).

If you are in the European Economic Area or the United Kingdom, you have the rights to access, rectify, erase, restrict processing of, and port your personal information, and to object to processing based on our legitimate interests. You also have the right to lodge a complaint with your local data protection authority.

9.6 How to exercise your rights.

To exercise any of these rights, please contact us using the information in Section 14. We will respond within the timeframes required by applicable law. We may need to verify your identity before processing your request, and we may decline requests where an exception applies under applicable law.

9.7 Appeals.

If we decline a privacy request, you may appeal our decision by replying to our response or contacting us using the information in Section 14. We will review the appeal and respond within the timeframes required by applicable law.

10. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of transmission over the internet or method of electronic storage is completely secure, however, and we cannot guarantee absolute security.

As noted in our Terms of Service, the intake form is an initial point of contact and is not a secure channel for confidential or sensitive information. Please do not submit confidential, proprietary, financial account, health, or otherwise sensitive information through the Site.

11. International Data Transfers

Sentinel is based in the United States, and our service providers may process information in the United States or other countries. If you access the Site from outside the United States, you understand that your information will be transferred to, stored in, and processed in the United States, which may have data protection laws that differ from those in your country. Where legally required, Sentinel will use appropriate safeguards, such as standard contractual clauses for international transfers of personal information if and when applicable.

12. Children’s Privacy

The Site is intended for business audiences and is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will delete that information. If you believe a child has provided us with personal information, please contact us using the information in Section 14.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be posted on the Site, with the “Last Updated” date at the top revised. Material changes will be noted prominently on the Site. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Privacy Policy. Changes become effective when posted unless a later effective date is stated.